How big does the rock have to be to hit McDonald's in the proverbial head to realize, "Bad is BAD and good is GOOD"
One would think that they have mastered the art of marketing. With slogans like "I'm Lovin It" swirling in the toilet, no slogan or jingle is going to pull them out of this one way luge to the septic tank.
The only thing that they are going to do is to pressure the International Olympic Committee to find another venue.
Look, we all realize that Russia breached the contract that qualified them for hosting the games when they enacted the 'gay propaganda' laws. Laws with criminalize publicly and openly being LGBT. Kissing in public or holding hands in a restaurant for same sex couples can land you in jail with a heavy fine. You can be gay, you just need to be in the closet. Not like that doesn't generate its own issues.
So this state sponsored genocide continues to be enforced on anyone attending the winter games in Sochi. McDonald's, grab a bigger rock because THERE IS GOING TO BE PUBLIC OPPOSITION TO THIS AT THE GAMES. Six months out from the games and we have Russian athletes making profound gestures.
Here is where McDonald's walking away from these games and moving them or even running off with the other sponsors to host their own games, will make a financial killing.....forever. McDonald's could be the leader of the pack on behalf of humanity to say and genuinely mean that they will not sponsor this homophobia. Can you imagine the loyalty from the LGBT community? The eternal goodwill that would be accomplished by such a beloved and influential American icon would be unfathomable. They would definitely look like heros.
The contrary will definitely lose the respect and business of the LGBT community. We will be singing "Have It Your Way" when ordering flame broiled burgers. People will opt for granola bars over chicken nuggets while traveling until they can find a respectable vendor. Many have started cutting McDonald's and Coca-Cola out and replacing with KFC and Pepsi.
So when the stuff hits the fan in Russia....which it will, get ready to run. We will be on your door step with hundreds of pride flags and banners, wanting our pound of flesh. Everyday that these games are continuing to be sponsored in Russia, is another missed opportunity to be the hero in all this.
Depeche Mode's People are People says it best. 'I can't understand, what makes a man. Hates another man. Help me understand.'
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